Tam ekran, akıllı telefon endüstrisindeki mevcut trend. Samsung'un önümüzdeki yılın başlarında piyasaya çıkacak Galaxy S10'da kullanılması beklenen bir ekran altı kamera teknolojisi geliştirdiği ve Samsung ile küçük ve orta -boyutlu OLED panel pazarında yok. Zayıflık göstererek, kısa süre önce -ekran altı kamera çözümünü duyurdu ve küçük ve orta büyüklükteki OLED panel pazarında Samsung ile rekabet edebilecek yeterli teknolojiye sahip olduğunu kanıtladı-.
Full screen is the current trend in the smartphone industry. It is rumored that Samsung has developed an under-screen camera technology, which is expected to be used in the Galaxy S10 to be released early next year, and LG, which has been trying to compete with Samsung in the small and medium-sized OLED panel market, has not. Showing weakness, it recently announced its under-screen camera solution to prove that it has enough technology to compete with Samsung in the small and medium-sized OLED panel market.
Samsung and LG are both OLED panel manufacturers, and both companies almost developed OLED panel technology in 2007. However, Samsung develops small and medium-sized OLED panels for products with small and medium-sized displays such as mobile phones, while LG develops large-sized OLED panels for products with large-sized displays such as TVs.
OLED LCD 1
As a result, Samsung has achieved great success in the small and medium-sized OLED panel market. By 2016, China's two major mobile phone companies, OPPO and vivo, took the top two positions in the domestic mid-range mobile phone market with Samsung's OLED panels. In 2017, Apple's iPhone X also adopted Samsung's OLED panels. OLED panels, which make the small and medium-sized OLED panel business the second largest profit source for Samsung. Baineng.com is affiliated to Qinji Group and is a leading electronic industry service platform in China. It provides online components, sensor procurement, PCB customization, BOM allocation, material selection and other electronic industry supply chain solutions. One-stop Comprehensive needs of small and medium-sized customers in the industry.
In contrast, LG's OLED panel business has been losing money for a variety of reasons. OLED panels are more difficult to survive, resulting in higher costs, while the cost of LCD panels has dropped rapidly after Chinese panel companies joined, limiting the popularity of OLED TVs. Considering the small size of mobile phone displays, they can afford higher-cost OLED panels. However, the size of the OLED panels used in TVs is much larger than that of mobile phones and other products. Naturally, it is difficult to bear this increase in costs. At present, Sony's 65-inch LCD TVs are priced at nearly 4,000 yuan, while Sony TVs of the same size are priced at nearly 15,000 yuan. The price gap limits the popularity of OLED TVs.
The other is a technical problem. The attenuation life of the three red, green and blue materials of OLED is different, which makes the OLED panel prone to screen burn-in. Since the service life of products with small-sized display screens such as mobile phones is generally about 2 years, and the service life of TV sets is often as long as 10 years, the probability of screen burn-in of OLED panels on mobile phones is far less than that on TVs.
The end result is that LG's OLED panel business has been unable to make a profit, while Samsung has made a lot of money in the small and medium-sized OLED panel market. Under such circumstances, LG began to actively enter the small and medium-sized OLED panel market. Last year, it received an investment of 2.7 billion from Apple to promote the production of small and medium-sized OLED panels. the price of the panel.
